Android devices and iPhones can now be supported at former BlackBerry-only workplaces after Research in Motion made its secure enterprise service available on all three platforms.
The Waterloo, Ont.-based company said the latest update to its secure enterprise service, made available to download for a 60-day free trial on Wednesday, gives IT departments the flexibility to accommodate a growing trend of bring-your-own-device in workplaces.
"It's a single platform, from an IT perspective, that can manage the full suite of mobility devices they may need to support inside of their organization," said Jeff Holleran, senior director of enterprise product management of RIM in a recent interview.
The BlackBerry enterprise service has been popular with corporations because it allows a company's IT staff to remotely manage security settings for devices and applications and provide secure access to corporate data on all the company's devices. However, until Wednesday, it was available only for BlackBerry devices.
The latest update, called BlackBerry Enterprise Service 10, will also allow corporations to manage and remotely install apps for their employees through the BlackBerry World app store.
The move comes as competition heats up for the highly lucrative corporate smartphone market, which has largely been a stronghold for RIM for years, but other players in the industry are making their own plans.
RIM chief executive Thorsten Heins has said more than 90 per cent of Fortune 500 companies deploy BlackBerry in their enterprise system.
However, the company has lost market share to Apple Computer Inc., whose iPhone smartphone and iPad tablet use Apple's iOS operating systems, and devices using Google's Android operating system.
New BlackBerry phones, OS Jan. 30
The announcements come as RIM prepares to unveil its new BlackBerry smartphones and operating system on Jan. 30. The company hopes to attract a large set of the business market with features like its BlackBerry Balance technology, which allows one phone to operate as both a business and personal device entirely separate from each other.
But the move to open its enterprise service also protects RIM from the possibility that its new devices could be considered a sales flop. With a system that invites both the Apple and Android operating systems into the fray it could continue to operate no matter the outcome of the new product launch.
With files from CBC NewsAnda sedang membaca artikel tentang
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