Facebook Home ad brings smartphones to dinner

[View the story "Facebook home ad brings cell phones to dinner" on Storify]

Storified by CBC News Community· Mon, Apr 15 2013 19:29:15

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Facebook Home has been touted as a mobile suite that "puts people before apps," but a new advertisement that many say glamorizes texting-and-dining has got critics asking which people the company values most.

The controversial video spot called "Dinner" revolves around a young womanusing her Facebook Home-equipped smartphone to catch upon the lives of her social networking contacts while eating with her family.

Facebook Home "Dinner"theofficialfacebook

As an older relative drones on about the perils of purchasing cat food, the central character escapes boredom with the help of her Facebook Home phone.

With each flick of her finger, a new and exciting scene emerges before her eyes, drowning out her family's conversation; a drummer! ballerinas! snowball fights!

Businessinsider

The ballerinas dancing on tables may be a metaphor, but as ReadWrite's Brian S. Hall notes, tongue firmly in cheek that "The message here is plain: your family is boring; really, really boring. Even when the family is seated around the dinner table, it's best if you pull out your phone and watch what all your cool friends are up to."

Robert Hof was similarly less than thrilled with the ad.

In a blog post for Forbes called "How Charming! New Facebook Home Ad Celebrates Being Rude At The Dinner Table" he admitted that while he likely doesn't fall withing the company's target demographic, "Facebook Home's ad folks may want to think deeper about messaging that's a little more inclusive, even of weird aunts who can't stop droning on about their cats."

Much of the response on social media platforms has been even less forgiving..

Am I the only one horrified that Facebook is advertising it's ok to be on your phone during family dinner or in bed with your lover?Hunter

The big new Facebook Home ad shows how sweet it is to tune out your own family by using your smartphone at the dinner table. So classy.Tero Kuittinen

Just saw an ad for the "Facebook Family Dinner" and all I can say is .....WOW! This is absolutely the reason I started Home Cooked Classics with my daughter! Take time for the family dinner, minus the electronics! I promise you will be blessed by it! :-)Home Cooked Classics

I hate the new facebook home commercial with the girl sitting at the dinner table playing with her phone. It's bad enough already.Todd Moody

Really? Facebook Home Ad OKs Using Phone At Dinner ow.ly/k5sDs #rude #mannersJackie Smith

@facebook to the people that pay for her phone and make her dinner, she could show a little respect...youtu.be/voWvqBsyYbEDan Lewis

The use of smartphones at the dinner table is more than a point of inter-generational contention between parents and their children, however.

Many adults have been expressing frustration towards their own peers for tuning them out in favour of the people inside their phone.

If you are coming out for a dinner while playing your smartphone. Then I will question you: where the hell is your manners and respect.lim

People who are on their phone while out to dinner <<<< #petpeeveDamsel in Distress

pulling out your smartphone during lunch/dinner or simply in the middle of a good conversation is hella rude and you should be ashamedYUNG BRAWNY

I honestly dislike smartphone addicts. Or anyone, in general, who can't put their phone down during a meaningful event. Like dinner.Jackson T Do

Girl sitting next to me just dropped her iPhone into her dinner while taking a photo of it.Jess

Others are just fine with the practice of surfing at the table however, praising mobile devices for helping them avoid boredom and awkwardness.

Lunch they said. Antisocial we are. (Even I'm on the phone) @ The Apartment instagram.com/p/YEreLSsxtz/ivien A ✌

Greatest thing about an iPhone is I can scroll through Twitter and Tumblr at the dinner table without my parents noticing #sneakysocializingAbigail Chaplin

Had lunch with some of my extended family today, any guesses who I caught checking their cell phone at the table? My 90 year old grandpa.Jakz

Only a person without phone signal at a family function realises the full implication of awkwardness, boredom, and the urge to break stuff.Satvika Kundu

Family lunch day and I couldn't find my phone. I considered drawing one on a piece of paper and pretending to text the whole time.Mike

What are your thoughts on using a smartphone at the dinner table? Is bad etiquette, as some suggest, or simply a harmless, modern way of behaving in 2013? Share your thoughts below.

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